What is a Google My Business Profile?
Google My Business profile is a very popular tool that Google offers for free to businesses to utilize so that they can create a listing to be found through their search engine! This tool allows you to create a free detailed listing into their search engine database.
When your business creates a listing with Google Business Profile, Google sets up an account with that service. This account that Google sets up for you, allows you to manage the listing from the back end. This back-end account allows you to manage everything from creating post, company information, insights on the listing you created, reviews left by customers, how many people called you from your listing, messages from potential customers, add or delete new photos of your business, products or services offered, link to your company’s website, create ads to drive more traction, and the list goes on!
These options are catered specifically to the type of business that you are running, So the options that they offer will change depending on the type of business account you set up. So, if you run a restaurant, the account will give you options for reservations, menu and other options that cater to restaurants. The same goes for the hospitality industry, roofers, plumbers, dentists, lawyers, contractors, and any other service industry professionals. This listing they allow you to create for free lets you directly influence the way local consumers connect with your business online.
Having a Google Business Profile is a must for any small to medium business that is looking to be found online by consumers who are actively searching for your products or services. Statistically 94% of all searches online for products and services are done through the Google search engine. Almost half of all Google searches are seeking local business information, whether it be a place to stay the night, quote for a remodel or work of any kind on their home, a lawyer to defend them in a legal battle, or health care industry professionals such as dentists. 88% of all consumers who perform online searches for local businesses on Smartphone’s either call, book an appointment or visit that business within 24 hours of the search. Approximately 72% of those consumers who do a local search will visit a local business within 5 miles of their homes!
So, with those kinds of statistics for searches online for products and services, if your company does not have Google Business Profile you are going to be missing out on customers who are searching for your products or services online.
Google My Business Optimization
With more than 97% of consumers that utilize the internet to learn more about local businesses services and products online, it is very important that you make sure to utilize your Google My Business profile to its fullest!
This means that you do not leave any description or details out about the products or services that your company offers. This is where almost all business owners fail when they create a Google Business Profile, or in short GBP. Most business owners are too busy running their business handling everyday operations to take the time to properly fill out the Google Business Profile. This in return creates a poor listing that will not rank in the top 5 search spots of the Google Map Pack when a consumer searches for your products and service online.
Along with all the other research that has been done about the GBP, consumers generally do not look at the 2nd page of listings that are generated when they conduct a search online!
This is where we step in, creating an account that will not only convey all your company’s information based on the product or services you offer, but will also rank your listing in the top 5 search spots when consumers conduct a search for your products and services online. We not only make sure that every detail is covered for your listing from A to Z, but we also utilize proven SEO tactics along with the listing as well. All the way from optimizing photos that are being uploaded, to getting consumers to fill out detailed reviews, meta tags, and keywords being utilized by consumers to search for your services or products online. GBP Optimization is just one of the many tools that we utilize here at B.O.S.S Agency Digital Marketing to make sure that we are getting your company’s message out over your competitors and make sure your GBP listing show up in the top 5 search spots in the map pack when consumers Google for your products or services online.
Reach out today to speak with one of our digital guides to see about making your Google Business Profile the B.O.S.S (Beacon Of Self Sufficiency) it should be!