We develop your desire
Making your website look appealing to the eyes of your potential customers is not the only thing that goes into building the perfect website for your business. The entire process can actually be very complex. It’s a long cycle of building, checking, and rechecking every part (even the smallest details) to ensure your website is ready to hit the stage. Until it is perfectly developed, a website will be in the prelaunch phase. This is the phase where you design the specifics of how your website will be laid out. This is the step that you will decide which template you like, which template is most functional to the information that you are providing to users. This is the first step into building user trust.
Web Streamlining Strategy
After the template is completed, with the ideal font and images, the written content has to be imported. There is no point in having an eye-catching template if there is nothing to go in it. The perfect content for your page is informative and interesting to your potential consumers, but it is also rich with keywords. Keywords are arguably the most important part of your website and its content. Without keywords, Google won’t care if you have the most attractive page on the whole Search Engine Results Page (SERP). Keywords are how your potential clients find you. If you provide a roofing or plumbing service, the keywords are going to fit that specific niche. You do not want to use keywords for gymnastics if your niche is roofing.
Your Websites Relevance Matters
This step of the process could prove to be the most critical to your website. If your site is NOT relevant, it will not build trust with Google or any of the other search engine algorithms, such as Duck Duck Go, Bing, or Yahoo. What does it mean for your website to be relevant? The relevance of a website is measured by the number of citations and back links that your website has online pointing back to it. The more your website has, the more relevance it will have than other websites that don’t have these. What are citations and back link’s you ask? Citations are things like social media accounts IE: Facebook, Instagram, LinkedIn, Pinterest and Twitter. Citations can also be accounts with directories like Yelp, Instagram, LinkedIn, Pinterest and Twitter. Citations can also be accounts with directories like Yelp, Houzz, Next Door, Glass Door, Google Business Profile, Better Business Bureau, Blue Book and the list goes on. The more
of these accounts you can have set up the better. Now onto backlinks, backlinks are links from blogs or other websites that pertain to your industry or niche that offer what are called Due Follow Links. This is where they allow you to leave a post or comment on their website with relevant content pertaining to whatever subject it may be that they are talking about along with a link to whatever pager of your website you want to put. This in return creates what is called a backlink and allows whatever website or blog you left the link on to transfer power back to your site giving it more relevance and power! Not all websites and blogs have power and or offer due follow links to transfer power. So, you need to be sure that you are creating links that will not only transfer power, but need to have relevance to your business, industry, and or niche. The algorithms can pick this up as well and can also detect broken links. When these links are broken, Google and the other search engines begin to doubt the quality of your website. With doubt comes untrust. Verifying all of the link’s work and offering power is just one of the many steps that our team here at B.O.S.S. Agency Digital Marketing takes to fully optimize your website for maximum trust with all the major search engines. When it comes to digital marketing San Francisco, we want you to be a pro.
When you’re looking for top-level SEO copywriting services (and more), turn to B.O.S.S Agency Digital Marketing. We want to give you the tools and skills to be able to take over the world of business and dominate over all your competition. As we like to say here, make your website the B.O.S.S (Beacon Of Self Sufficiency) it should be!