There are many things you can do within your webpage to help optimize your results. Utilizing precise keywords, ensuring load speeds are fast, and making sure all links are fully functional are all ways to keep Google happy with your website. By helping to keep potential consumers on your site longer, these steps tell Google that you have a good website that is worth ranking higher on the Search Engine Results Page (SERP).
When looking at keywords to use for YOUR business, you want many of them to be a local keyword. Some should also be national keywords, but without local keywords in place, your webpage could fade into the background of competitors near you. An example of a local keyword would be something like “car wash Pittsburgh”. This keyword tells google what your company does AND where you are located, helping potential consumers in your area find you more easily.
Load speeds are another thing that you need to be aware of when it comes to the functionality of your webpage. If you have ever run across a website that took ages to fully load, you know that it is not a fun time. That website is just not user-friendly and many consumers won’t wait around for it to properly load. They will simply click away and look for their desired services elsewhere. Google notices people leaving pages quickly and ranks those pages lower. You don’t want your website to fall into that category. You want your website to rank as high as it possibly can, ideally on the first page of the organic results. Being aware of load speeds on your page is one way you can keep your page out of the back page results abyss that no one ever migrates to. Over 95% of clicks go to the websites listed on the first page. If you are in a back page abyss, you are likely not to get found. Not being found is not making money off of that potential click. Do you really want to give away potential money, especially to your competition? No, the whole point of marketing yourself and ranking on the first page of Google is to add money into YOUR pocket. Here at B.O.S.S Agency digital marketing, we study Search Engine Optimization Bay Area (SEO). You can call us the SEO geeks! We eat, sleep and play SEO. This is all in an effort to get your page fully optimized to the best of the best. Once you are ranking on that first page of Google, it is a matter of ongoing SEO and building. Just like with building a house, you must start with a good foundation for your SEO, otherwise, all of the hard work that you have put in will crumble into a useless mess of a website.
All these parts of on-page optimization go hand-in-hand with Bay Area SEO (Search Engine Optimization). Without both sides being completed and correct, your page will not do as well on Google as it can. Out of all the SEO companies Bay Area, B.O.S.S Agency Digital Marketing is the place to go for all your on-page optimization needs to make your site the best it can be.